“Chain Reaction” is a speculative museum seasonal campaign and exhibition that imagines the MoMA collection as a dynamic, ever-shifting network of connections rather than a static timeline. Rooted in the curatorial belief that artworks speak to one another across time, geography, and medium, the show unfolds as a sequence of aesthetic and conceptual links. Rather than impose a rigid curatorial framework, the show lets the art lead—each object selected sparks the next, forming a daisy-chain of artistic dialogue that spans decades and continents.

From this exhibition, I created a publication that reflects the work of the collection. In the publication, each page number is indicated enormously to visualize each “reaction” of a next page. Additionally, every content on each page is tilted one degree until the end to indicate the idea of a domino effect from each page.